HELP SUPPORT LOCAL INDUSTRY, LOCAL JOBS AND THE ENVIRONMENT
CAMRA LocAle - the accreditation scheme to promote pubs that sell locally-brewed real ale, reducing the number of 'beer miles' and supporting your local breweries
CAMRA Wirral participates in an initiative that promotes pubs selling locally brewed real ale. The scheme builds on a growing consumer demand for quality local produce and an increased awareness of 'green' issues. The scheme has already been rolled out successfully in many CAMRA branches around the country - starting in Nottingham in 2007 where the local branch wanted to help support the tradition of brewing within Nottinghamshire, following the demise of local brewer Hardys and Hansons.
CAMRA Wirral will treat beers as locally produced where the brewery is within 20 miles of the Branch boundary by road. That will include beers from Brimstage, Britman and Peerless (all within the Wirral Branch area) plus breweries in Liverpool (eg. Higsons, Wapping, Big Bog), Ellesmere Port (eg. Cheshire Brew Brothers), Chester and St.Helens.
Pubs in the scheme will receive window stickers, posters, beer mats and pump clip crowners to indicate which of the beers is locally brewed. Pubs joining the scheme will stand out from the crowd and demonstrate a clear commitment to supporting local producers and the local economy, an increase in local identity and pride in locally produced real ales. They will also help the environment by reducing 'beer miles' resulting in less road congestion and pollution.
Some pub chain tenants are not allowed to sell beers except those supplied direct through the pub chain from a central national list. Often this involves beers produced hundreds of miles away being transported through distribution depots before being delivered to the pub, not exactly environmentally friendly and not always catering for local tastes. If these pubs are allowed to serve a locally brewed beer it usually results in significantly increased trade helping the sales of all other products in the pub. If the licensee has a quiet word with the pub chain manager they can sometimes persuade him of the commercial benefits for everyone of being allowed to buy a local real ale direct from the brewer.
Any pubs in Wirral joining the scheme must be approved by CAMRA Wirral. As a condition of joining the scheme the pub must ensure at least one locally brewed real ale is on sale at all times. Approval may be withdrawn at any time by CAMRA if the pub stops selling locally brewed real ales on a regular basis or if the standard of real ale sold falls below an acceptable quality.
So look out for pubs displaying the LocAle window stickers and seek out the quality locally brewed beers on sale. You will be supporting local industry and jobs, protecting the future of local breweries and helping the environment and – perhaps the most important point, enjoying some excellent distinctive local beer.
To get a listing of Wirral Branch based Pubs where LocAle should be available Click HERE