CAMRA, or the CAMpaign for Real Ale, was formed in the 70's, by a group of drinkers who were extremely dissatisfied with the beer in Britain.

Traditionally brewed ales which had been enjoyed for hundreds of years were being phased out by the big breweries. They were being replaced by fizzy beers that were easier to handle and cheaper to produce - but bland. Such was the strength of feeling against the destruction of our brewing heritage, that CAMRA rapidly became a national movement now with over 170,000 members.

CAMRA has campaigned vigorously for real ale and Cider And Perry and is acknowledged as one of Europe's most successful consumer organisations. Here on the Wirral, the number of pubs selling Real Ale has risen over the years.

CAMRA may not be able to halt the carnage in the industry, but CAMRA can certainly slow it down. They have been able to influence both Government and businesses and helped create market conditions where hundreds of small brewers can thrive - when 30 years ago there were only a handful. It's these micro brewers along with the regional and family brewers that now provide us with the major choice of real ale.

CAMRA also campaigns to save another great British Institution, pubs. We believe pubs and clubs are vital social institutions and that this status must be recognised by policy makers nationally and locally. We believe in the maintenance of a varied choice of pubs and clubs, and that, while those of special historic or architectural interest must be conserved, all should be celebrated for their role as institutions and essential character.